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Alex Steinweiss. The Inventor of the Modern Album Cover

 

Alexander “Alex” Steinweiss (March 24, 1917 – July 17, 2011) was a graphic design artist known for inventing album cover art.

In the 1930s recorded music was sold in plain packaging, or record shop advertising ‘bags’; sets of discs were also usually issued in plain albums. However, colored artwork had been used on special albums, from World War I. This was separately printed and pasted onto album covers and occasionally inside the albums: for example, HMV’s issue of Liza Lehmann’s “In a Persian Garden” and operettas by Edward German and Gilbert & Sullivan were all available by 1918 in such decorated albums. In 1938, Alex Steinweiss was the first art director for Columbia Records, where he introduced a wider application of album covers and cover art.”They were so drab, so unattractive,” said Steinweiss, “I convinced the executives to let me design a few.”

(From Wikipedia, the free encyclopedia)

 

Alex Steinweiss (New York, 24 marzo 1917 – Sarasota, 18 luglio 2011) è stato un graphic designer statunitense. È noto per aver inventato le copertine degli album in vinile.

Steinweiss cambiò la strategia di marketing nella vendita del disco in vinile, modificando l’anonimo contenitore di color marrone con cui venivano venduti i dischi, in copertine con una grafica personalizzata.

Tale intuizione portò ad un notevole incremento delle vendite: è il caso ad esempio della sinfonia n. 3 di Ludwig van Beethoven, il cui disco con copertina rielaborata dal designer beneficiò di un incremento delle vendite di quasi il 900%.

Ha ricoperto il ruolo di direttore artistico presso la Columbia Records e nella sua carriera ha curato la realizzazione di circa 250.000 copertine di album.

(Da Wikipedia, l’enciclopedia libera)